Resources Library by ANA

Comment on A. Winkler & C. Ragnitz's paper

We have mainly discussed the problem of weighting properly the variables. It is quite clear that the authors do not want to introduce any discriminating policy between the items of variables. But they consider it as a necessary refinement to...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Jean Quatresoozi

November 1, 1968

Consumer typology based on probabilistic similarity measurement

Fundamentally, consumer typologies are procedures for reducing data, Rather than work with a multiplicity of individual reactions it is preferable to use this matrix as a basis for seeking essential correlations both between variables and between...

Catalogue: Seminar 1968: Operational Research In Marketing

Authors: Andreas Winkler, Klaus Ragnitz

November 1, 1968

Comment on H. Bergonier's paper

The difference between typology and segmentation was then discussed. The most popular opinion was that: 1. Segmentation implies the isolation of one of the variables as being the one to be predicted; 2. Such restraints are not needed when applying a...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Jean Quatresooz

November 1, 1968

The resolution of problems of typology by the process known as "synthese dimensionnelle"

Two concepts of vectorial algebra serve as the bases of the "Synthese Dimensionnelle" process: 1. The concept of the POINT, of the space of points which is the affine of an N-dimensional vectorial space, for the representation of multidimensional...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Jean Francois Canguilhem

November 1, 1968

Typological analysis

Typological analysis is a very general method with a wide range of very different applications. It can be used for any study of the general form described in the introduction to this note. We have already applied it to marketing and town-planning...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: H. Bergoni

November 1, 1968

The problems of market segmentation

Classic market research methods do not provide us with any basis for differentiation. In fact, they merely establish simple and rudimentary links between different socio-economic characteristics and buying behaviour, which amounts to slicing the...

Catalogue: The European Marketing Research Review 1967

Authors: Jean Lignel, Andre Cadet

August 1, 1967

Qualitative typology and its significance in market analysis

To build a significant typology, two variables must be taken into consideration: l) objective characterisation, 2) attitude. Each must be measured independently. For example, it appears reasonable to say: those who earn a lot of money (measurement of...

Catalogue: ESOMAR/WAPOR Conference 1965

Authors: Herbert Steiner, Lothar Neffe, Maria Rita Girardi

June 15, 1965

Is the tree-test applicable as auxiliary mean for poll-research?

In poll-research we have increasingly to solve functions concerning the character of people. In order to do this we need suitable methods for diagnoses, but specially such methods which are applicable to our current polls, and not only to...

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Erp Ring

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1963

Analysis of population characteristics

The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Author: Alain Blochet

September 3, 1962